IF Metall

IF Metall is a trade union with over 311 000 members within the Swedish industry - plastics, pharmaceutical, building materials, steel, chemistry, and engineering. Their website has two key visitor groups: the members of the union and the elected people who represent the unions at different workplaces.

IF Metall wanted to meet the needs of its website users. When we started our journey together in 2018 their website had low KPIs, below the benchmark index for associations and organizations.

"Extellio has a great service that provides continuous monitoring of visitors' experience and satisfaction with the website. I like that we have a contact person who got to know us and IF Metall, and thus followed the development and can give tips/advice based on results and insights.", says Elisabeth Edström, Web Manager at IF Metall

Based on Extellio insights and recommendations IF Metall did a new release of their website in 2019 and their scores went through the roof. All their key visitors' groups had an increase in Find-score by a minimum of +35%. Their Net Promotion Score for their website had an increase of 38 % for all website users.

Elisabeth Edström: "We have used Extellion the development of the site over the past year. Since we have followed up the survey with focus groups and questions to the client panel*, we have been able to go deeper into certain questions. We have taken on Extellio concrete proposals for the development, which has led to increased satisfaction among visitors."

* All Extellio customers can get a client panel. The survey respondents get a last question, whether they would like to answer more questions regarding the website owner. Those who sign up are added to a client panel and are available for future surveying by e-mail.