Web strategy
Do you know who your visitors are, what they think and what they do on your website?
At a municipality's website, 67 percent of the visitors in July are tourists who want to visit. Three months later, they constitute only 20 percent of site visitors. With the help of continuous web analysis, you can see trends and patterns in visitors' demographic profiles as well as their ratings, and in this way, actively work with your online communications strategy.
Purpose
- What do you want to achieve with the website?
- Who are the visitors?
- What situations are visitors in?
Strategy
- Which decision criteria do visitors have?
- What are the current trends?
- Which options do visitors have, both today and tomorrow?
- What do you invest in to be successful?
Goals
- What do you want to achieve on the long term?
- What do you want to achieve on the short term with each long-term goal?
E-space helps you to analyze, follow up and report
With E-space web analyses, you have the opportunity to continuously follow up and analyze your web strategy. We help you find out who is visiting your site, what their situation is, the decision criteria they have and what to invest in to be successful. With the E-space client zone, you can regularly follow up goals on the short term and generate reports and decision-making data. Our consultants help you plan the long-term goals for your website.
The example shows which respondents visit the specified website.
(Click on graph to view it full size.)
5 328 243 have responded to our surveys