New trends

1. Internet natives – the new generation

The younger generation has grown up with the Internet and is accustomed to using it as an information source, but they are also quicker to leave a website that does not provide them with information in the right way. They have higher expectations on online communications and want interactive customer services, the capability to edit content and to share information. They often obtain information on behalf of others, and it is thus important to be aware that the person searching for information is not necessarily the same as the customer in the shop.

2. Strengthen your reputation as an employer

Your website is the first encounter with your organisation for many students and job seekers. By putting the right information on the Internet, you have the opportunity to strengthen your reputation as an employer.

Information that should always be included:

3. Users determine words and terms online

It is increasingly important to place high on search engine lists to be perceived as well established. To be visible to the search engines, however, users' words and terms must be used. The trend is towards increased use of search functions on websites. If they do not work, a user quickly moves on to the established search engines, with the site's credibility consequently declining in the eyes of the user. A site's search function must therefore be adapted to the words used by the visitors, as well as common misspellings. Users' search patterns change over time and it is important with continuous monitoring of keywords and search patterns in adapting the site's content so that it matches visitors' expectations.