Know your sector?
On the Internet, there is no average visitor. The demographic profiles of people searching the Internet differ greatly between the sectors, and their expectations regarding site design and content differ as well.
Examples of gender distribution in various sectors among those searching the Internet
| Sector | Women (percentages) | Men (percentages) |
| Real estate companies | 60 | 40 |
| IT/Telecom | 38 | 62 |
| Retail | 67 | 33 |
| Non-profit organisations | 76 | 24 |
| Manufacturing Industries | 24 | 76 |
Competitor and sector analyses constitute the basis of a successful web strategy
- Are you aware of the expectations visitors have on websites in your sector?
- What distinguishes your sector?
- Which demographic profiles do visitors to websites have in your sector?
- Which demands do visitors place on your sector's websites?
- What do visitors think about your own and your competitors' websites?
- Who in the industry is best at customer care and service via their website?
It is time to RETHINK!
E-space has a long history of comparing sites within various sectors. We have a variety of industry indexes to help you learn how to stand up against your competitors. You find out about the demographic profiles in your sector and on your site, the expectations of those searching the Internet and how they judge your site in relation to others in your sector.
5 328 243 have responded to our surveys
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