Needs analysis – Which visitors should optimise your site for?

Different analysis needs depending on the sector

Website visitors' profiles differ between sectors as well as within the various sectors. Consequently, there are also distinct differences in behaviour and expectations. It is only by asking your customers that you can find out how your site meets their expectations and how it is perceived in relation to the sites of the competition.

  Using the menu to the left, you can read more about assessments of sites with slightly different pre-conditions. You can also read about organisations and companies in general, those in banking and insurance, the public sector, as well as about multilingual websites and corporate sites.

There is no average visitor

Actually, there is no true average visitor on the Internet. But by building up a cumulative picture of all possible kinds of visitors who for various reasons ended up on a site, we can approximate an average visitor. Having comprehensive knowledge of the number of visitors, average lengths of visits, search paths and the average number of page views are basic for all companies and organisations. Strategic Internet communications require deeper insight into visitors' demographic profiles, their pre-conditions and their expectations to produce results. This thus entails demands on being able to perform detailed studies of the target groups that are relevant for the site owner.

Segmented evaluations

If an evaluation only takes into account the basic facts, the approximated average visitor is the yardstick. By identifying which groups are most important to your site, you can optimise it for the visitors that matter. Would you like job seekers to influence how product information is structured, or are customers' opinions more important when it comes to product information?
With Sitetester Insight, you can conduct segmented evaluations and in doing so, make wiser decisions that benefit the important target groups, and not just the approximated average visitor.